Building an image in social media
“Internet is the Future” – some time ago, this made sense. Today, this sentence seems so obvious that it is used as a joke. Internet is the present and we use it in many areas to satisfy numerous professional and personal needs. It is a source of information, it helps in establishing and retaining relationships, it simplifies communication and provides entertainment. It is a huge business tool and a sales market for an enormous number of goods and services. Nevertheless, internet is a space which can be used to promote products in the traditional definition of this word or it can be used to promote your personal brand.
Regardless of your goal or brand that you want to promote, we will show you how to use social media to reach the proper target group with your message. This course will allow you to learn the basics of communication with internet users, the type of potential recipients and the most popular social media as well as the mechanisms of their functioning. You will find out how to build a professional image that will be attractive to the consumer, using the available online tools.
DO YOU KNOW?
- which social medium is the most effective marketing tool for you and your company?
- how to publish content on Facebook to increase the number of fans, likes and visitors?
- how to effectively use the possibilities given by LinkedIn?
- how to use Twitter, Instagram and Pinterest in promoting yourself and our company?
- how to plan an effective promotional strategy in social media?
- how to plan expenses for promotion in social media so that no money is spent of activities that will not generate any results?
BUT ALSO
- how to moderate discussions on Facebook?
- how to react to critical situations and comments on Facebook?
- how to manage a Facebook fan page?
- how to gain followers on Instagram?
- how to plan and develop advertisement campaigns in social media?
- how to use video marketing in building a company image, effectively?
AFTER COMPLETING THE TRAINING RELATING TO BUILDING AN IMAGE IN SOCIAL MEDIA
YOU WILL ABLE TO
- talk to consumers and acquire valuable knowledge relating to their needs,
- use social media in promoting yourself and your company, effectively,
- measure effects and correct your marketing activities in those media.
YOU WILL NO LONGER
- spend money on ineffective marketing,
- ignore the power of consumers in the current marketing reality,
- commit errors where the content is not adjusted to the recipient group.
YOU WILL DEVELOP
- the ability to define marketing goals,
- the ability to build business relations in social media,
- the ability to cope with critical situations.
TRAINING PROGRAMME
- Basics of communication and building marketing plans.
- New role of the consumer in social media.
- How to build communication and relation with consumers online?
- Tools of social impact in social media.
- The role of social media in building an image of a company: Facebook, LinkedIn, Instagram, Twitter, YouTube.
- Facebook – all necessary aspects of using the site.
- LinkedIn – all necessary aspects of using the site.
- Instagram, Twitter i Pinterest – all necessary aspects of using the sites.
- YouTube as efficient use of video-marketing in building a company image.
- Measuring the effects of communication – review of tools allowing to study the marketing results and to draw conclusions.
- Preparing a base plan of communication in social media.
- Personal development programme based on coaching techniques and tools.
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Marcin Mańka
Academy of Image and Communication
ul. Grażyny 15/130A
02-548 Warszawa
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