Personal branding
14-15.06.2018
Warsaw
1900 PLN + TAX
Marcin Mańka & Sylwester Kwiatkowski
Marcin Mańka
Expert
As the only presenter, psychologist, soft competence trainer, and coach in Poland, he combines professional education and experience in such a unique way.
WEducation: psychology (3 schools) and law. 17 years as a presenter (for example in: Radio ZET, TVP 1, Polsat).
Business and work experience in managerial positions (sales, relations). Conducting international events and conferences. Very rich training experience.
Nearly 70 reference letters from the world’s largest corporations such as Coca-Cola, Oriflame and PWC.
EXPERIENCE AND EDUCATION
- Education: psychology, law, psychological training school, international icf coach certificate, one-year acting course, during doctorate,
- conducting training and consulting projects for the largest companies, cooperation with international consulting companies in the field of HR, as well as conducting many prestigious events (of European and global rank), including international meetings of prime ministers, scientific and economic,
- he conducted a unique research on a global scale, which showed that the image of the employee translates into the perception of the company,
- over 17 years of experience working in the media, radio (Radio ZET, Roxy FM, Radiostacja), and above all in television (TVP 1, TVP Info, Polsat, TTV), Currently – host of Studio LOTTO, and a juror in Polsat tv show Make Me Over – Great Change, expert psychologist in television programs, among others Pytanie na Śniadanie,
- business and work experience in managerial positions.
MEDIA EXPERIENCE
- Expert psychologist in television programs, among others Pytanie na Śniadanie,
- Juror in Polsat tv show Make Me Over – Great Change,
- Host of Studio LOTTO
- Presenter on Radio Zet
- Presenter on TTV television – “Sunny Morning” program
- Presenter on TVP 1 (programs „Za kulisami jedynki”, „Wypasiona zima”, „Quadrans Qltury”, „Studio oprawy TVP1”)
- Hosting the Opole 2009 festival studio
- Lector – Telewizja Polska S.A., TVN Warszawa
- Presenter on Radiu Roxy FM
- Presenter on Polsat television (programs Quizmania, Halo Kasa).
EVENTS
- Czech and Polish Business Mixer.
During the film festival in Karlovy Vary, I was the host of Prime Ministers of Poland and the Czech Republic meeting with entrepreneurs interested in investing in both countries. The main topic of talks: development of economic relations. I was conducting formal and less formal meetings. - „Airtec Frankfurt – International Trade Fair for Aerospace Suppliers”One of the most important events in the world associating suppliers of aerospace solutions. Hosting the “Get together evening”.
- „Future Internet Week”International conference related to the Presidency of the Council of the European Union. Hosting all main meetings.
- Coca- Cola Leadership Conference 2017
Together with Ula Chincz, I was running a gigantic conference for Coca-Cola HBC. Language: English. - Final Gala of the European Competition entitled: “Discover e-volunteering”A cultural event for closing the European Volunteer Year 2011, included in the Programme of Presidency of the Council of the European Union. Organisations from 19 countries of the EU took part in this event.
- Final Gala of the “Dobroczyńca Roku 2011” (Philanthropist of the Year) CompetitionThe biggest and longest-operating competition promoting pro-social activities of companies in Poland. The Gala took place at Marriott Hotel in Warsaw. The audience included business elite members from Poland.
- Discovery Channel conferences
Conducting meetings with the biggest Discovery Channel stars, including: Bear Grylls, Dynamo magician (3 meetings in Poland). Language: Polish / English.
- Presentation of the Autumn 2016 Discovery Networks schedule – special guest of Bear GryllsConducting an international presentation of the schedule for Dicovery Chanel. Language: Polish / English.
- National Campaign entitled “Tornister Pełen Uśmiechów” (Backpack Full of Smiles)Editions in 2009, 2010, 2011, 2012 organised by Caritas Polska and TVP1. Hosting press conferences and finale concerts with performances of the biggest Polish musicians.
- 90th EOS International CongressThe biggest European meeting of orthodontists organised every year in a different country. 5 years of preparations, 5 days of the Congress, & 2,500 participants from 72 countries.
- 42nd Meeting of the Polish Association of Neurosurgeons – Deutsche Gesellschaft fur NeurochirurgieAn international meeting of the top neurosurgeons at Collegium Maius in Lublin.
- Malaysian Palm Oil Networking Seminar Warsaw 2015International conference relating to work on introducing sustainable palm oil farms.
- Winning & Learning together in WarsawInternational development conference of Coca-Cola HBC.
- Launching the first 5G network in Poland T-Mobile.
A historic moment, many important guests from Poland and the world. Language: English
02-03.03.2020
DESCRIPTION
You want to find a better job, reach new recipients and increase profit through more effective promotion of yourself. Personal Branding may be the answer to those demands. Comparing one’s name to a product is not a new phenomenon, as it may seem to some. Before, the word ‘reputation’ was used. The methods of building reputation remain the same but the tools of communication change. Today, it is a lot easier to present yourself to the world but this does not mean immediate success. You have to be good at what you do. A packaging without valuable content will only be attractive for a while but it will not be verified in the long-run. It is always worth starting from building quality. Be an expert, be the best at what you do and try harder than others, do things differently than others – these are the basics.
Nevertheless, in order not to stop at the stage of a professor who has huge knowledge but does not know how to sell it or sell personal brand, it is worth learning how to build your image in today’s world, in a comprehensive manner. One has to know how to attract attention and convince others about themselves, creating a personal brand, meaning an association that brings your name to mind. Similarly to products, here the strongest brands are worth the most – both in corporations and in a freelance jobs. It is worth investing in yourself, your development and promotion. The return will come before you know it. In order to achieve your goals in the future, start today!
DO YOU KNOW?
- how important personal branding is?
- what elements compose your personal brand?
- how to build an effective strategy for developing your brand?
- how to start earning more thanks to developing your personal brand?
- how to build your authority thanks to personal branding activities?
BUT ALSO
- how to define the potential of your personal brand?
- how to define the realistic goal of a marketing strategy?
- how to stand out among competition?
- how to define the target group?
- how to promote your brand on Facebook?
- how to prepare a promotion strategy using LinkedIn?
- how to use Goldenline effectively to stand out among others?
- how to use Instagram and other social media to build personal branding?
THIS TRAINING RELATING TO PERSONAL BRANDING WILL
WILL ENABLE YOU TO
- stand out among competition,
- use your natural advantages to build a professional image in the real world and online,
- set your professional goals with full awareness.
YOU WILL NO LONGER
- send unclear signs relating to who you are and what you have to offer,
- complain that your knowledge and experience are unnoticed and unappreciated,
- inactively wait until someone notices you and appreciates your effort and work.
YOU WILL DEVELOP
- the ability to plan subsequent stages of developing your personal brand,
- the ability to draw attention of a target group of your interest,
- self-confidence and self-esteem among other brands.
TRAINING PROGRAMME
- Personal branding – how does it work, i.e. the mechanisms of the psychology of social impact and how are they helpful in building a brand.
- Business marketing strategy based on the needs, i.e. how to use knowledge relating to building communication of big brands, in the personal aspect.
- Determining realistic goals of a marketing strategy.
- Methods of determining the potential of personal branding and looking for points that will make you stand out.
- Defining the values that you offer to your customers.
- Determining your target group.
- Personality profiles and archetypes, i.e. building a consistent story based on your natural advantages.
- Developing self-confidence and offering yourself as a value.
- Effective marketing on Facebook.
- Preparing a marketing strategy based on LinkedIn.
- Methods of promoting yourself on Goldenline.
- Instagram, Twitter and Pinterest as mechanisms for building personal branding.
- Preparing a detailed plan for developing personal branding.
Are you looking for a person who will lead your event?
Call: +48 693 425 350
Email: kontakt@manka-academy.com
Or just use contact form below.
Marcin Mańka
Academy of Image and Communication
ul. Grażyny 15/130A
02-548 Warszawa
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