There are many entities on the market that offer products or services with similar quality but only some of such entities achieve real success. The successful companies are those with developed ability to deal with people, establish relationships and to gain trust and sympathy. During this training course, we will focus on developing such competences. We will focus on the psychological layer of interpersonal contacts that always result from a specific mix of inborn predispositions, acquired skills and the applicable circumstances. We will explain the details of how the structure of YOU, namely what you think of yourself, affects your contact with others. You will understand that a defensive approach creates a sense of lack of trust, suspicion and fear in relationships. If you have an open and positive approach, it is easier to build an open contact with others and gain sympathy.