You want to find a better job, reach new recipients and increase profit through more effective promotion of yourself. Personal Branding may be the answer to those demands. Comparing one’s name to a product is not a new phenomenon, as it may seem to some. Before, the word ‘reputation’ was used. The methods of building reputation remain the same but the tools of communication change. Today, it is a lot easier to present yourself to the world but this does not mean immediate success. You have to be good at what you do. A packaging without valuable content will only be attractive for a while but it will not be verified in the long-run. It is always worth starting from building quality. Be an expert, be the best at what you do and try harder than others, do things differently than others – these are the basics.