Personal branding

You want to find a better job, reach new recipients and increase profit through more effective promotion of yourself. Personal Branding may be the answer to those demands. Comparing one’s name to a product is not a new phenomenon, as it may seem to some. Before, the word ‘reputation’ was used. The methods of building reputation remain the same but the tools of communication change. Today, it is a lot easier to present yourself to the world but this does not mean immediate success. You have to be good at what you do. A packaging without valuable content will only be attractive for a while but it will not be verified in the long-run. It is always worth starting from building quality. Be an expert, be the best at what you do and try harder than others, do things differently than others – these are the basics.

Nevertheless, in order not to stop at the stage of a professor who has huge knowledge but does not know how to sell it or sell personal brand, it is worth learning how to build your image in today’s world, in a comprehensive manner. One has to know how to attract attention and convince others about themselves, creating a personal brand, meaning an association that brings your name to mind. Similarly to products, here the strongest brands are worth the most – both in corporations and in a freelance jobs. It is worth investing in yourself, your development and promotion. The return will come before you know it. In order to achieve your goals in the future, start today!


  • how important personal branding is?
  • what elements compose your personal brand?
  • how to build an effective strategy for developing your brand?
  • how to start earning more thanks to developing your personal brand?
  • how to build your authority thanks to personal branding activities?


  • how to define the potential of your personal brand?
  • how to define the realistic goal of a marketing strategy?
  • how to stand out among competition?
  • how to define the target group?
  • how to promote your brand on Facebook?
  • how to prepare a promotion strategy using LinkedIn?
  • how to use Goldenline effectively to stand out among others?
  • how to use Instagram and other social media to build personal branding?



  • stand out among competition,
  • use your natural advantages to build a professional image in the real world and online,
  • set your professional goals with full awareness.


  • send unclear signs relating to who you are and what you have to offer,
  • complain that your knowledge and experience are unnoticed and unappreciated,
  • inactively wait until someone notices you and appreciates your effort and work.


  • the ability to plan subsequent stages of developing your personal brand,
  • the ability to draw attention of a target group of your interest,
  • self-confidence and self-esteem among other brands.


  • Personal branding – how does it work, i.e. the mechanisms of the psychology of social impact and how are they helpful in building a brand.
  • Business marketing strategy based on the needs, i.e. how to use knowledge relating to building communication of big brands, in the personal aspect.
  • Determining realistic goals of a marketing strategy.
  • Methods of determining the potential of personal branding and looking for points that will make you stand out.
  • Defining the values that you offer to your customers.
  • Determining your target group.
  • Personality profiles and archetypes, i.e. building a consistent story based on your natural advantages.
  • Developing self-confidence and offering yourself as a value.
  • Effective marketing on Facebook.
  • Preparing a marketing strategy based on LinkedIn.
  • Methods of promoting yourself on Goldenline.
  • Instagram, Twitter and Pinterest as mechanisms for building personal branding.
  • Preparing a detailed plan for developing personal branding.
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