Storytelling
the art of creating engaging stories
Certainly, you know that feeling when you watch a good film or read a good book and you forget about the whole world. You read a new page of the book eagerly while following the life of your favourite character Did you ever wonder what makes a given book so attractive? The answer is simple: the idea and way of narration, meaning the great talent of the author. Is it possible to learn the art of storytelling? It is. Not all of us will become the next Emily Dickinson, Ernest Hemingway or Steven Spielberg, however we all have that basic skill of storytelling within us that we can develop. We are all unique with different experiences that can be used as the basis because, as you know, life writes the best stories.
A story is a natural way of sharing experience and knowledge that has been used for thousands of years. This technique can also be used at work and in business with proper usage of knowledge of storytelling. This method will enable you to reach a higher level of communication with customers. It has been used by the biggest global brands for years, e.g. Coca-Cola, Apple, or Honda. Storytelling is the ability of impacting one’s imagination and emotions through comparisons and metaphors. Naturalness and authenticity should be its basis because these two elements are best when it comes to developing bonds in the long-run.
This training course will enable you to use storytelling in the process of communication with recipients.
DO YOU KNOW?
- how to arise interest of your audience?
- how to effectively retain their attention?
- how to create a consistent and interesting narrative?
- how to present facts and information in a reliable manner?
- how to activate particular emotions in listeners?
- how to build trust of your recipients?
BUT ALSO
- how to make your listeners experience the “wow” effect after the meeting is done?
- how to create an authentic and convincing vision?
- how to complete a presentation in an attractive way?
- how to inspire people to introduce changes in the organisation?
- how to obtain recognition and prestige in the environment?
- how to develop communication skills?
IF YOU WOULD LIKE TO LEARN THE ART OF STORYTELLING AND DEVELOP THE ABILITY OF CREATING INSPIRING STORIES, TAKE PART IN THE TRAINING COURSE, WHICH WILL
ALLOW YOU TO
- create interesting and authentic stories that will attract attention of recipients,
- convince others to your visions in a skilful way,
- build an image of an interesting, honest and trustworthy person.
YOU WILL NO LONGER
- repeat schemes of boring and uninteresting presentations,
- come up with fake stories and false facts that will make your presentations and appearances more interesting – you will find them within yourself,
- worry whether you can attract attention of recipients.
YOU WILL DEVELOP
- quality of your public appearances,
- ability of sharing ideas in an attractive way,
- self-presentation skills, i.e. building a consistent and reliable story about yourself.
TRAINING PROGRAMME
- What is storytelling? The art of narration.
- Facts, emotions, actions, i.e. the basis of a good story.
- The speaker’s triangle: narrator, story, audience – who are they and what roles do they play.
- 7 keys to the audience’s hearts.
- Structuring a factual, clear and convincing speech.
- Plot, i.e. the main plot and auxiliary stories as the background to storytelling.
- The sources of the main character’s conflict – emotions and aim as the main motivators.
- Breakdown – the turning point in the story.
- The actual story – attempt and confrontation.
- Final round – overcoming vs. losing.
- Narration in business – leadership, sales, presentations.
- Inspiration as a sign leading to change – convincing others to your visions.
- Personal development programme based on coaching techniques and tools.
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Marcin Mańka
Academy of Image and Communication
ul. Grażyny 15/130A
02-548 Warszawa
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